Prime Big Deal Days 2026: dates (6–7 October) & best deals

Prime Big Deal Days 2026 run on 6 and 7 October. Start times, early deals, Prime trial and the method to compare prices across the 7 European Amazon stores.

Frequently asked questions

Prime Big Deal Days 2026 take place on Tuesday 6 and Wednesday 7 October, from 00:01 to 23:59, for Amazon Prime members (free 30-day trial). Early deals are already live: fashion from mid-September, Amazon devices from 29 September, Amazon Haul from 1 to 5 October. Discounts differ from one Amazon store to the next: record prices now, set an alert, then compare the 7 European stores, delivery included, before you buy.

When are Prime Big Deal Days 2026?

Tuesday 6 and Wednesday 7 October 2026. Deals start at 00:01 local time on 6 October and end at 23:59 on 7 October — 48 hours in total.

Do I need Amazon Prime to shop Prime Big Deal Days?

Yes, almost every deal is reserved for Prime members. In the UK, Prime costs £8.99 a month or £95 a year, with a free 30-day trial if you have never been a member: start it no later than 5 October.

Are Prime Big Deal Days the same as October Prime Day?

Yes. Prime Big Deal Days is the official name on Amazon.co.uk and Amazon.nl; Amazon.de calls it Prime Deal Days, Amazon.fr Jours Flash Prime, Amazon.es Fiesta de Ofertas Prime and Amazon.it Festa delle Offerte Prime. It is the second Prime event of the year after Prime Day in June.

Are there deals before 6 October?

Yes. Amazon has announced early deals: fashion from mid-September, Amazon devices (Echo, Fire TV, Kindle, Ring) from 29 September, and Amazon Haul from 1 to 5 October with up to 15% off from 2 items.

How can I tell whether a Prime Big Deal Days offer is a real bargain?

Compare the price with the price history of recent weeks, never with the crossed-out price, then check the same ASIN on the 7 European Amazon stores. Komparzon shows these prices in real time, with GBP ↔ EUR conversion and real delivery costs included.

Can I order from Amazon.de or Amazon.es from the UK or Ireland?

Yes. The European Amazon stores ship across Europe and your Prime membership works on all of them. Compare the delivered price, including any import charges for UK deliveries from the EU, before ordering.

Should I buy during Prime Big Deal Days or wait for Black Friday?

It depends on the product. Amazon devices and items at their all-time low are worth buying in October; TVs, consoles and large appliances are often cheaper in late November. When in doubt, set a price alert.