Black Friday, Prime Day, sales... Discover the best times to shop on Amazon and save up to 50% on your favourite products. A full calendar of Amazon promotions…
Four windows shape the year on Amazon Europe: Prime Day (23-26 June in 2026, mid-July in previous years), Black Friday and Cyber Monday in late November, the French Days in spring and autumn, and the first half of January for post-holiday clearance. Outside those windows, a share of price drops happens with no “deal” label at all — which is why continuous price tracking pays off.
The promotional windows: Prime Day (June in 2026) and late November for recent models, January for previous generations being cleared out.
Yes. Amazon.fr aligns with the French Days, in spring and again in autumn, with notable cuts on home appliances, computing and fashion.
Yes, the best deals are members-only. The 30-day free trial is enough to get in once if you have never subscribed.
Not consistently. Gaps between Amazon.de and Amazon.fr persist during Black Friday: comparing marketplaces still pays off in the middle of a sale.
For toys, consumer electronics and home decor, the first half of January brings sharp clearance on end-of-year leftovers.