Black Friday 2026 is on 27 November: dates, a 5-step method to spot real Amazon bargains, fake discounts to avoid and price comparison across Europe.
Cyber Monday: Monday 30 November. Amazon's 2026 dates were not announced as of 7 November: we will update this article as soon as they are.
Black Friday is the Friday after US Thanksgiving, the fourth Friday of November. In 2026 that is 27 November. Retailers, Amazon first among them, now stretch the event over more than a week.
| Event | 2026 date | Good to know |
|---|---|---|
| Black Friday | Friday 27 November | Official day, fast-rotating lightning deals |
| Black Friday week | Around 20–23 November (estimate) | Early deals: Amazon dates not announced as of 7 November 2026 |
| Cyber Monday | Monday 30 November | Last chance, often tech and subscriptions |
Black Friday week dates are an estimate based on previous years, not an Amazon announcement. Only 27 and 30 November are certain.
The same product does not cost the same on Amazon.fr, Amazon.de, Amazon.es or Amazon.it, and Black Friday discounts are not aligned between countries. A comparator puts all those prices side by side, delivery included.
Fake discounts exist. These are the most common warning signs:
Good to know: in the European Union, a price-reduction announcement must in principle state the lowest price applied in the previous 30 days (the “Omnibus” rule). It does not replace checking the history yourself.
Starting now, before the deals open:
From France or Belgium, Amazon.de, Amazon.es, Amazon.it and Amazon.nl often deliver to your door. During Black Friday, a bigger discount in another country can outweigh the shipping gap. Komparzon converts prices into euros and shows delivery costs when Amazon states them.
Go further: Amazon price comparison Europe, buying on Amazon.fr, Amazon.de or Amazon.co.uk compared and using the ASIN to find the best price.
| Category | Best moment | Tip |
|---|---|---|
| TVs, consoles, large appliances | Black Friday and the week before | Often at their lowest of the year: check the history first. |
| Headphones, earbuds, speakers | Black Friday week | Previous-generation models drop the most. |
| Amazon devices (Echo, Kindle, Fire TV) | Black Friday, sometimes Prime Day too | Compare with prices from earlier Prime events. |
| Toys | Black Friday to mid-December | Buy in-demand items early, before they sell out. |
| Computers, components | Black Friday and Cyber Monday | Prices move fast: set an alert. |
General guidance based on past trends, not guaranteed. Prices change every year.
Compare Amazon prices across Europe for free, and set your alerts now.
See current flash deals →Amazon's Black Friday week dates were not announced as of 7 November 2026; only 27 and 30 November are certain. Discounts and prices quoted are indicative and may change. Komparzon is funded by commissions paid by some partner retailers.
Black Friday 2026 is on Friday 27 November and Cyber Monday on Monday 30 November. Amazon had not announced its dates as of 7 November; its Black Friday week usually opens about a week earlier. To spot real bargains: check price history now, set a price alert, then compare the same product across the 7 European Amazon stores and partner retailers, delivery included.
Black Friday 2026 falls on Friday 27 November 2026, the day after US Thanksgiving. Cyber Monday follows on Monday 30 November. Amazon usually starts its deals several days before the Friday.
As of 7 November Amazon had not announced its 2026 dates. In recent years its Black Friday week has opened about a week before the Friday, with lightning deals refreshed throughout. Watch Amazon's official page and announcements.
Some are, some are not. The crossed-out price is often an inflated reference. The only reliable method is to compare today's price with the product's recent price history, then with the same product on the other European Amazon stores and at partner retailers.
No, most deals are open to everyone. Some deals are Prime-only, or ship faster with Prime. Check the label on the product page and the delivery cost in your basket.
Look at the price history: if today's price equals or beats the minimum of the last few weeks, that is a good sign. With no history, compare the same product (same ASIN or barcode) across several stores.
Yes, many products ship across Europe from other Amazon stores, sometimes cheaper. Delivery fees and Prime eligibility depend on the seller, the product and your address: check the final amount in the Amazon basket before ordering.
Set price alerts on the products you want, starting now. You are notified when the price falls below your threshold, without staring at the screen during lightning deals.